Dairo Johnson Daniel (08032229630)
BoldNEWS Africa
Abeokuta-Ogun State, Nigeria
The General Manager of the Ogun State Signage and Advertising Agency (OGSAA), Fola Onifade projected a highly profitable and transformative business year for 2026. Speaking with journalists in his Abeokuta office, the GM noted that the agency has continued to record steady growth, driven by its strengthened revenue framework and strategic operational tools.
Onifade, who described advertising and signage as a regulated professional practice reserved for registered members of the Advertising Practitioners Council of Nigeria (APCON), added that OGSAA’s innovations and operational strategies have positioned the agency for a more effective and robust performance in the coming year.
The GM, who has led the state’s advertising and signage sector for more than half a decade, has consistently championed reforms that have reshaped and strengthened the outdoor advertising landscape across Ogun State.
His leadership and achievements have earned the agency repeated commendations, including recognition from the Ogun State House of Assembly for exemplary performance and institutional stability.
During the interactive session, BoldNEWS Africa gathered that OGSAA is reaffirming its commitment to creating a cleaner, more organized, and commercially vibrant signage environment in 2026. The agency is also developing stronger revenue systems and deepening collaboration with advertising practitioners.
These efforts, according to the GM, are geared toward positioning Ogun State as one of the most attractive destinations for outdoor media investment, not only in Southwest Nigeria but across the African sub-region.
However, the agency warned that the projected growth can only be sustained if practitioners strictly uphold ethical and professional standards.
Onifade expressed concern over rising cases of illegal poster placements, indiscriminate mounting of signage, and other practices that deface the state’s environment.
He described such actions as “unfortunate and detrimental,” noting that they damage public infrastructure and distort the visual appeal of the state.
While appealing to practitioners to operate within the law, OGSAA reiterated its resolve to strictly enforce all policies governing signage and outdoor advertising across the state.
He stressed that illegal and unauthorized advertisement placements will not be tolerated, as they undermine the integrity of the entire advertising ecosystem.
Onifade therefore urged practitioners to strengthen their collaboration with regulatory bodies, emphasizing that a transparent, responsible, and well-regulated outdoor advertising environment benefits operators, investors, and the general public.
He reaffirmed that OGSAA’s commitment to excellence, orderliness, and sustainable growth in the coming year, assuring stakeholders that the agency remains focused on building a globally competitive advertising environment for Ogun State.
©BoldNEWS
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